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Usability Best Practices
In many companies, the internal discussions about Web site design last too long and accomplish too little, with the end-user the real loser. Common factors that create this unproductive environment include:
- many and diverse opinions on how the Web site should look,
- a lack of common language or framework to share individual visions,
- internal politics and failure to accept best practices in Web site design.
This often results in an increased internal effort and higher costs, without increasing the value for the end-user, prospects and customers.
The Web Site Design and Usability Best Practice workshop:
- helps you build a common base for internal discussion and start gaining time right after the workshop. Read how we saved our client several weeks of work through the Best Practice Workshop.
- provides you usability and design best practices through real-life examples. These examples come from Web sites that have successfully implemented the various Web features (such as effective home page design, navigation, product discovery, company profiles, implementation of an online recruitment process and user transactions.).
After this workshop, you have a greatly enhanced understanding of effective Web site design. Thanks to both discussion and visual support of screenshots, you are better able to agree on an approach for aligning your design strategies with proven best practices.
The topics covered during this usability and design best practices workshop can be customized for your industry and coverage of Web functionality and concepts.
The major objective of these screenshots is to provide inspiration. This visual support provides a common framework within the internal Web team for discussion of its own approach to developing these features.
Who of your colleagues needs to attend?
One way to create a more productive environment for a Web site project is to form a cross-functional steering committee. This committee should represent the various interests of the involved business units, geographic markets, brands and key departments, to ensure that the Web site meets the enterprise objectives, rather then only specific business units' objectives. The challenge for members of such a committee is to communicate, share and understand the visions of the other team members. To facilitate this exchange of personal ideas and visions, it is crucial to share a common framework so internal discussions are productive and meet enterprise objectives.
